orgtheory.net

Teppo 

Apparently, absolutely nothing – according this forthcoming Journal of Marketing study by Pravin Nath and Vijay Mahajan.

The emergence of the Chief Marketing Officer position on the top management teams of major companies was hailed, the article notes, as a “renaissance of sorts” for the marketing function itself (with marketing scholars themselves also taking renewed pride in their discipline), but, this study appears to throw a rench into the celebration.

These discussions of course emerge in every field.  Do managers matter? What about CEOs, TMTs, HR? What about industry or firm effects?  The questions are perennial; for example, in the Strategic Management Journal one can expect to find a firm v. industry v. manager variance decomposition study quite frequently (here’s a sampling) - each study with more data, with better empirics, a new level.  It amounts to healthy descriptive empirics which certainly can inform theoretical work.