it’s official – facebook is a waste of time
Recent research has shown a change in Facebook use. While users tend to retain accounts, people are now reducing their use of the website. The reasons? From a recent NY Times survey of Facebook users:
The main reasons for their social media sabbaticals were not having enough time to dedicate to pruning their profiles, an overall decrease in their interest in the site, and the general sentiment that Facebook was a major waste of time.
This may indicate that we’ve hit “peak Facebook,” in terms of the site’s popularity level. It’s now a standard tool for networking, but the novelty has worn off. People don’t feel the obligation to use it. Now, the main users will be people who really enjoy networking – young people, businesses/orgs and extroverted people. Still, a huge market, but far short of the all encompassing vision of some. Probably the time to dig deep into that “platform” strategy we were talking about.