columbia business school blog


I see, via Marginal Revolution, that Columbia Business School has set up a blog. The purpose of the blog, as captured in Dean Glenn Hubbard’s first post, is to serve as “a true communication medium that draws upon a community’s knowledge and ideas in order to stimulate thought” and eventually to “serve the wider business community.” A blog like this might be a good idea. With all of the complaining in the management scholar community that our research seems to have little impact on the business community, a blog could potentially serve as an outlet to communicate important research findings and translate them for a practitioner audience.

I wonder why more academic associations don’t have blogs to serve a similar purpose? American sociologists could certainly use a better interface to engage with the public. The Academy of Management seems eager to make itself more relevant to the business public. Why not use a blog?

Written by brayden king

January 29, 2008 at 4:49 pm

Posted in academia, blogs, brayden

3 Responses

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  1. I have seen dpts and/or associations try to blog — the problem is that everyone owns the blog and thus no one does, the ones I have noted have fizzled out (or, a post will only show up once a month or so). And, then, blogs by associations seem to have more of a marketing angle, some poor external relations rep is tasked with posting misc research, news and press releases etc, but these type of efforts (just like the University Press blogs) lose their edge and seem too instrumental and uninteresting.

    Are there examples of departments/schools or associations truly actively blogging? Perhaps Columbia will prove to be an exception (with daily, interesting posts and commentary); hopefully so.



    January 29, 2008 at 5:18 pm

  2. Yeah, those are definitely problems to consider when creating a BIG group blog. My suggestion to any associations that want to create group blogs is that they have a couple of full-timers (people who are individually committed) and then run a constant stream of guest bloggers. Having motivated guest bloggers would help keep material fresh and also keep the blog from devolving into some sort of marketing scheme. Of course, as of yet, I’m not aware of any academic association that has tried to create a group blog, and so this is all hypothetical.



    January 29, 2008 at 5:26 pm

  3. Uhh, I think the last thing any sociologist concerned with the public image of the field wants is more sociologists blogging (present company excepted). Anyone remember the good old days of the “Progressive Sociology Network?”



    January 29, 2008 at 6:58 pm

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