Rethinking Cultural Depth
The issue of whether some culture is “deep” versus “shallow” has been a thorny one in social theory. The basic argument is that for some piece of culture to have the requisite effects (e.g. direct action) then it must be incorporated at some requisite level of depth. “Shallow culture” can’t produce deep effects. Thus, for Parsons values had to be deeply internalized to serve as guiding principles for action. Postulating cultural objects that are found at a “deep” level requires we develop a theory that tells us how this happens in the first place (e.g. Parsons and Shils 1951). That is: we need a theory about how the same culture “object” can go from (1) being outside the person, to (2) being inside the person, and (3) once inside, from being shallowly internalized to being deeply internalized. For instance, a value commitment may begin at a very shallow level (a person can report being familiar with that value) but by some (mysterious) “internalization” process it can become “deep culture” (when the value is now held unconditionally and motivates action via affective and other unconscious mechanisms; the value is now “part” of the actor).
One thing that has not been noted very often is that the “cultural depth” discussion in the post-Parsonian period (especially post-Giddens) is not the same sort of discussion that Parsons was having. This is one of those instances in cultural theory where we keep the same set of terms—e.g. “deep” versus “shallow” culture–but change the parameters of the argument, creating more confusion than enlightenment. In contrast to Parsonian theorists, for post-Giddensian theorists, the main issue is not whether the same cultural element can be found at different levels of “depth” (or travel across levels via a socialization process). The key point is that different cultural elements (because of some inherent quality) exist necessarily at a requisite level of “depth.”
These are not the same sort of statement. Only the first way of looking at things is technically “Parsonian”; that is Parsons really thought that
…culture patterns are [for an actor] frequently objects of orientation in the same sense as other [run of the mill physical] objects…Under certain circumstances, however, the manner of his [sic] involvement with a cultural pattern as an object is altered, and what was once an object becomes a constitutive part of the actor” (Parsons and Shils 1951: 8).
So here we have the same object starting at a shallow level and then “sinking” (to stretch the depth metaphor to death) into the actor, so that ultimately it becomes part of their “personality.”
Contrast this formulation to the (post-Giddensian) cultural depth story proposed by Sewell (1992). According to Sewell,
…structures consist of intersubjectively available procedures or schemas capable of being actualized or put into practice in a range of different circumstances. Such schemas should be thought of as operating at widely varying levels of depth, from Levi-Straussian deep structures to relatively superficial rules of etiquette (1992: 8-9).
Sewell (e.g. 1992: 22-26), in contrast to Parsons, decouples the depth from the causal power dimension of culture. Thus, we can find cultural schemas that are “deep but not powerful” (rules of grammar) and schemas that are powerful but not deep (political institutions). Sewell’s proposal is clearly not Parsonian; it is instead (post)structuralist: there are certain things (like a grammar) that have to be necessarily deep, while other things (like the the filibuster rule in the U.S. Senate) are naturally found in the surface, and need not sink to the level of deep culture to produce huge effects. Accordingly, Sewell’s cultural depth discussion should not be confused with that of the early Swidler. Swidler (circa 1986) inherited the Parsonian not the post-structuralist problematic (because at that stage in American sociology that would have been an anachronism). Her point was that for the thing that mattered to Parsons the most (valuation standards) there weren’t different levels of depth, or more accurately that they didn’t need to have that property to do the things that they were supposed to do.
The primary aim of recent work on dual process models of moral judgment and motivation seems to be to revive a modified version of the Parsonian argument. That is, in order to direct behavior the point is that some culture needs to be “deeply internalized” (as moral intuitions/dispositions). However, as I will argue below the very logic of the dual process argument makes it incompatible with the strict Parsonian interpretation. To make matters even more complicated we have to deal with the fact that by the time we get to Swidler (2001) the conversation has changed (i.e. Bourdieu and practice theory happened), and she’s modified the argument accordingly. She ingeniously proposes that what Parsons (following the Weberian/Germanic tradition) called “ideas” can now be split into “practices + discourses.” Practices are “embodied” (and thus “deep” in the post-structuralist sense) and discourses are “external” (and thus shallow).
This leads to the issue of how Bourdieu fits into the post-Parsonian/post-structuralist conversation on cultural depth. We can at least be sure of one thing: the Parsonian “deep internalization” story is not Bourdieu’s version (even though Bourdieu used the term “internalization” in Logic of Practice). The reason for this is that habitus is not the sort of thing that was designed to give an explanation for why people “learn” to have “attitudes” (orientations) towards “cultural objects” much less to internalize these “objects” so that they become part of the “personality” (which is, by the way, possibly the silliest thing ever said). There is a way to tell the cultural depth story in a Bourdieusian way without falling into the trap of having to make a cultural object a “constituent” part of the actor but this would require de-Parsonizing the “cultural depth” discussion (which is something that Bourdieu is really good for). There is one problem: the more you think about it, the more it becomes clear that, insofar as the cultural depth discussion is a pseudo-Parsonian rehash, there might not much left after it is properly Bourdieusianized.
More specifically, the cultural depth discussion might be a red herring because it still retains an implicit allegiance to the (Parsonian) “internalization” story, and internalization makes it seem as if something that was initially subsisting outside of the person now comes to reside inside the person (as if for instance, “I disagree with women going to work and leaving their children in daycare” was a sentence stored in long-term memory to which a “value” is attached.
This is a nice Parsonian folk model (shared by most public opinion researchers). But it is clear that if, we follow the substantive implications of dual process models, what resides in the person is not a bunch of sentences to which they are oriented; instead the sentence lives in the outside world (of the GSS questionnaire) and what resides “inside” (what has been internalized) is a disposition to react (negatively, positively) to that sentence when I read it, understand it and (technically if we follow Barsalou 1999) perceptually simulate its meaning, which actually involves running through modal scenarios of women going to work and leaving miserable children behind). This disposition is also presumably the same one that may govern my intuitive reaction to other sorts of items designed to measure my”attitude” towards other related things. I can even forget the particular sentence (but keep the disposition) so that when somebody or some event (I drive past the local daycare center) reminds me of it I still reproduce the same morally tinged reaction (Bargh and Chartrand 1999; Bargh and Williams 2006).
Note that the depth imagery disappears under this formulation, and this is for good reason. If we call “dispositions to produce moral-affective judgments when exposed to certain scenarios or statements in a consistent way through time” deep, so be it. But that is not because there exist some other set of things that are the same as dispositions except that they lack “depth.” Dispositions either exist in this “deep” form or they don’t exist at all (dispositions, are the sorts of things that in the post-Giddensian sense are inherently deep). No journey has been undertaken by some sort of ontologically mysterious cultural entity to an equally ontologically spurious realm called “the personality.” A “shallow” disposition is a contradiction in terms, which then makes any recommendation to “make cultural depth a variable” somewhat misleading, as long as that recommendation is made within the old Parsonian framework. The reason why this is misleading is because this piece of advice relies on the imagery of sentences with contents located at “different levels” of the mind travelling from the shallow realm to the deep realm and transforming their causal powers in the process.
If we follow the practice-theoretical formulation more faithfully, the discussion moves from “making cultural depth a variable” to “reconfiguring the theoretical language so that what was previously conceptualized in these terms is now understood in somewhat better terms.” This implies giving up on the misleading metaphor of depth and the misleading model of a journey from shallow-land to depth-land via some sort of internalization mechanism. Thus, there are things to which I have dispositions to react (endowed with all of the qualities that “depth” is supposed to provide such as consistency and stability) in a certain (e.g. morally and emotionally tinged) distinct way towards. We can call this “deep culture” but note that the depth thing does not add anything substantive to this characterization. In addition, there are things towards which I (literally) have no disposition whatever, so I form online (shallow?) judgments about these things because this dorky, suit-wearing in July interviewer with NORC credentials over here apparently wants me to do so. But this (literally confabulated) “attitude” is like a leaf in the wind and it goes this or that way depending on what’s in my head that day (or more likely as shown by Zaller 1992, depending on what was on the news last night). Is this the difference between “shallow” and “deep” culture? Maybe, but that’s where the (Parsonian version of the) internalization language reaches its conceptual limits.
Thus, we come to a place where a dual process argument becomes tightly linked to what was previously being thought of under the misleading “shallow culture/deep culture” metaphor in a substantive way. I think this will “save” anybody who wants to talk about cultural depth from the Parsonian trap, because that person can then say that “deep= things that trigger moral intuitions” and “shallow=attitudes formed by conscious, on-the-fly confabulation.” Note that conceptually the difference is between thinking of “depth” as a property of the cultural object (the misleading Parsonian view) or thinking of “depth” as resulting from the interaction between properties of the person (internalized as dispositions) and qualities of the object (e.g. meaning of a proposition or statement) (the Bourdieusian point).