nooks and experiences
It was recently announced that Barnes and Noble would spin off the Nook. Despite valiant attempts at penetrating the tablet market, they couldn’t do it. What is less remarked is that Barnes and Noble is actually profitable. Only the digital reader is a money loser. The question is, then, how is a brick and mortar outfit still alive in the age of Amazon and digital books?
My answer: experience. I, too, thought that B&N was done for. But what I realize is that brick and mortar, in some cases, is an experience. A pleasant place to do things, even if it can be done cheaper online. Think restaurant. B&N, and the now rebounding independent book store sector, are providing reading experiences that people value. When I go to a B&N, I see things for kids, music, and a cafe. And it’s probably the most literary place in most suburbs. So, B&N, you shall live to see another day.