more tweets, more votes: it works for TV!!!
Within informatics, there is a healthy body of research showing how social media data can be used for forecasting future consumption. The latest is from a study by Nielsen, which shows some preliminary evidence that Twitter activity forecasts television program popularity. In their model, adding Twitter data increases the explained variance in how well a TV show will in addition to data on promotions and network type. Here’s the summary from Adweek.