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more tweets, more votes: it works for TV!!!

nielsen-social-tv

Within informatics, there is a healthy body of research showing how social media data can be used for forecasting future consumption. The latest is from a study by Nielsen, which shows some preliminary evidence that Twitter activity forecasts television program popularity. In their model, adding Twitter data increases the explained variance in how well a TV show will in addition to data on promotions and network type. Here’s the summary from Adweek.

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Written by fabiorojas

January 14, 2015 at 12:07 am

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