trump and the ross perot effect
I am a big believer in social science. For example, I believe there is a lot of evidence supporting the view that elite endorsements do predict party nominations, as documented in The Party Decides. So how does one explain Donald Trump’s current popularity?
The answer, I think, is simple. Normally, politicians need party elites because they don’t have the money, name recognition, organization, or media presence to run for office. Trump has all of these:
- A billion dollar fortune he is willing spend from.
- Decades of media presence.
- His own business organization.
- Name recognition from books, tv, and even a board game.
Add to this that Trump is charismatic, then it is easy to see what the issue is. The Party Decides model is mainly about people who need parties for help. If you need a party, and it doesn’t like you, you’ll loose. Trump has his own resources and he’s great at projecting himself on tv. Thus, he has a chance at bucking the system.
This doesn’t mean that he’s a shoe-in. He could easily turn out to be one of the many also-rans in presidential races. But this reasoning does increase my small belief that he could win a state, or run a Ross Perot style campaign and get 10% or 20% of the popular vote. The deeper lesson here is that politicians, relatively speaking, are poor and need parties. That is why most people have to play by the party’s rules. If you have your own bank account, and you’re good on tv, you can write your own rules.