performativity in engineering: the case of moore’s law
He uses the terminology of the self-fulfilling prophecy but his discussion is much closer to performativity. Basically, he, correctly, notes that Moore’s law is not a physical law. Microchips will not become faster by themselves. They only become faster because of the time and effort invested in them.
And why does this happen? The public discussion of Moore’s law, according to Jones. I am not knowledgeable in engineering to know if public discussion of Moore’s law did in fact drive chip development, but the point is well taken. At the very least, a belief in consistent improvement actually led to a real improvement by providing incentives.