welcome, guest blogger M. Pilar Opazo!
Orgheads, take note, I am thrilled to introduce a guest post by M. Pilar Opazo, who has just published an exciting new book, Appetite for Innovation: Creativity and Change at elBulli (2016, Columbia University Press), on the much lauded, three-star Michelin restaurant elBulli.
The name elBulli is synonymous with creativity and innovation. Located in Catalonia, Spain, the three-star Michelin restaurant led the world to “molecular” or “techno-emotional” cooking and made creations, such as pine-nut marshmallows, rose-scented mozzarella, liquid olives, and melon caviar, into sensational reality. People traveled from all over the world—if they could secure a reservation during its six months of operation—to experience the wonder that chef Ferran Adrià and his team concocted in their test kitchen, never offering the same dish twice. Yet elBulli’s business model proved unsustainable. The restaurant converted to a foundation in 2011, and is working hard on its next revolution. Will elBulli continue to innovate? What must an organization do to create something new?
Appetite for Innovation is an organizational analysis of elBulli and the nature of innovation. Pilar Opazo joined elBulli’s inner circle as the restaurant transitioned from a for-profit business to its new organizational model. In this book, she compares this moment to the culture of change that first made elBulli famous, and then describes the novel forms of communication, idea mobilization, and embeddedness that continue to encourage the staff to focus and invent as a whole. She finds that the successful strategies employed by elBulli are similar to those required for innovation in art, music, business, and technology, proving the value of the elBulli model across organizations and industries.
Glowing reviews of the book and its contributions to organizational studies and our understanding of creativity, penned by organizational sociologists Walter Powell and Diane Vaughan, urban sociologist Sharon Zukin, food scholars Priscilla Ferguson and Krishnendu Ray, and others are available here.
Forbes also listed Appetite for Innovation as one of 17 books recommended for “creative leaders” to read this summer.
M. Pilar Opazo is a postdoctoral research scholar at the Columbia Business School. She is the coauthor of two Spanish-language volumes, Communications of Organizations and Negotiation: Competing or Collaborating, and her journal publications include Sociological Theory and the International Journal of Gastronomy and Food Science. For more information about Pilar, see www.mpilaropazo.com