why blogs persist

A few months ago, we discussed the general shift from blogs to social media and anonymous boards. But a question remains: if that’s true, why bother with blogs at all? In fact, our evil twin blog surrendered and admitted defeat, while retreating into Facebook. Why continue?

Answer: Only a blog does what a blog does well. In other words, blogs are good at specific things and social media is good at other things.


  • Searchable – orgtheory is completely searchable going back to the first post in 2006. Twitter only allows searches of the last 3k tweets (which is, like 5 minutes, for some Tweeters like Tressie Mc).  Facebook is basically unsearchable for content.
  • Accountability and identity – Blogs are good for creating an identity, which means accountability. Even if we used pseudonyms, we’d still create an identity that would help you assess the quality of the post.
  • Quality – I’m sorry, but most social media simply isn’t good at producing high quality content. Twitter may be fun, but it won’t replace a sustained argument. Facebook allows length, but it is often buried deep inside a walled garden. A lot of social media is good for “in the moment discussion” rather than sustained truth seeking.

I love social media and I have account on Twitter, Facebook, and other platforms. But make no mistake. If you care about writing, blogs are a good format and it’s much better than social media which favors snark and anonymous sniping. So for now, I’m stil McBloggin‘.

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Written by fabiorojas

September 20, 2016 at 12:01 am

Posted in blogs, fabio, uncategorized

2 Responses

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  1. All perfectly good reasons to endure, thanks for your staying power.



    September 23, 2016 at 2:25 am

  2. I agree it does all hinge on the quality of content. Any comment on why the quality of the sociology blogosphere’s content never came close to the quality of the economic blogosphere’s content?

    As a long time reader of both blogospheres, I am struck by how often sociology blogs focus on internal professional matters (tenure, grad school rules, etc) while economics blogs deal almost exclusively with public issues (recession, monetary and fiscal policy, etc) and are marked by exciting debates with high stakes. Nothing comparable on the sociology side.

    In other words, what a sociology blogosphere can accomplish seems never to have been reached. Does anyone disagree? Am I missing anything?



    September 24, 2016 at 12:03 am

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