why blogs persist
A few months ago, we discussed the general shift from blogs to social media and anonymous boards. But a question remains: if that’s true, why bother with blogs at all? In fact, our evil twin blog surrendered and admitted defeat, while retreating into Facebook. Why continue?
Answer: Only a blog does what a blog does well. In other words, blogs are good at specific things and social media is good at other things.
- Searchable – orgtheory is completely searchable going back to the first post in 2006. Twitter only allows searches of the last 3k tweets (which is, like 5 minutes, for some Tweeters like Tressie Mc). Facebook is basically unsearchable for content.
- Accountability and identity – Blogs are good for creating an identity, which means accountability. Even if we used pseudonyms, we’d still create an identity that would help you assess the quality of the post.
- Quality – I’m sorry, but most social media simply isn’t good at producing high quality content. Twitter may be fun, but it won’t replace a sustained argument. Facebook allows length, but it is often buried deep inside a walled garden. A lot of social media is good for “in the moment discussion” rather than sustained truth seeking.
I love social media and I have account on Twitter, Facebook, and other platforms. But make no mistake. If you care about writing, blogs are a good format and it’s much better than social media which favors snark and anonymous sniping. So for now, I’m stil McBloggin‘.