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black mirror’s nosedive episode; also sf and social theory

If you don’t already watch Black Mirror, it’s worth checking out, especially now that you get can get every episode on Netflix. It’s a wonderful science fiction/horror anthology, sort of a modern Twilight Zone, but with more of a focus on technology. The first episode of the latest season, Nosedive (see some reviews here and here, but spoilers!) is truly excellent. Bryce Dallas Howard plays a woman, Lacie, who is at once vulnerable and ambitious, smiling with a too-obvious strain at everyone she passes.  She smiles so hard because she’s literally being rated for each interaction. That’s the amazing premise of this episode: a facebook-like app gives everyone an averaged rating of between 1 and 5, and each interaction is a new chance to change your score.

There’s a lot going on there, and a tremendous amount that’s useful for us to think (and teach) with as sociologists.  First, there’s the obvious connection to the current pressure to like (and be liked!) on Facebook, Twitter, Instagram, and other social media platforms.  It’s also important that the main character here is a woman, and that so many of the interactions she has are also with women. The increased emotional labor expected of women (from men, of course, but also from women) is an important sociological insight, and it’s not surprising it’s reproduced online.

Yet what struck me even more about this episode is what it shows—albeit totally obliquely—about the micro-macro link.  The rich and powerful all have very high ratings, and while we never really find out how (surely the rich are sometimes jerks?) we get a sense of it through observing the interaction rituals Lacie goes through everyday. She wants to make sure she gets a 5 as often as possible, and a 5 from someone with a higher rating is weighted heavier.  As such, she has an incentive to give a 5 to everyone with higher status than hers, in the hopes that they’ll reciprocate.  Yet they obviously have less incentive to rate her highly, not least because her rating of them carries less weight in the metrics.

Those differences have real stakes: Lacie is basically “middle class” in that she’s in the low 4s.  Once you start getting less than that, many perks and privileges are taken away from you.  I kept thinking of Erving Goffman and Randall Collins as I watched the show, and also of recent work by people like Julia Ticona and Sherry Turkle. Which is to say: there’s a lot there, and I’d be interested in people’s thoughts.

Along those lines, it’s worth thinking about how science fiction as a genre provides great heuristics that push to 11 things that are already happening: in this case, what if everyone was rated on a 1 to 5 scale? What’s great about that is how similar it is to a certain way of thinking about social theory.  A good social theory simplifies a lot of complex social noise into an argument: religion is like opium, say, or cultural reproduction is like the accumulation of economic capital. Much like the science fiction premises, these don’t work in every context, but they can be very helpful ways to think about the world.

Written by jeffguhin

October 23, 2016 at 12:36 am

One Response

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  1. They made an episode about Meow Meow Beenz from the show “Community”? It sounds like the same concept. The Community episode plays out what could happen.

    Liked by 1 person

    LKT

    October 24, 2016 at 4:21 pm


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