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a giving mood, a meaningful relationship: a guest post by nina bandelj, fred wherry, and viviana zelizer

Money Month guest blogging continues with UC Irvine’s Nina Bandelj, Yale’s Fred Wherry and Princeton’s Viviana Zelizer

Although it will come as no surprise that women are more generous than men when asked if they would like to donate to charity, what may be surprising, however, is that men can be as charitable as women when the cause reminds them of their close social ties. In Money Talks, the second chapter (authored by Nina Bandelj and colleagues) presents the results of an experiment that brings insights from behavioral economics and relational sociology (or Zelizerian relational work) together. The researchers gave students 100 tokens worth $3 and asked them how much they would donate to one of four charities, while they could also decide to keep (some of) the money for themselves. Their options were Amnesty International, the United Nations Children’s Fund, Doctors Without Borders, and the American Cancer Society, which are the top most recognized charities among the college population.

Not surprisingly, and as much existing research shows, the women were more generous than the men overall, donating more of their dollars, and most female students who donated picked the United Nations Children’s Fund. However, this generosity evened out for the American Cancer Society.

Why? Researchers actually asked students to write in the reasons for their charity decisions. Those responses revealed that having close relatives or dear friends who have been affected by cancer motivated students’ choices. And both men and women have such experiences. When relationships were considered, empathy crossed gender boundaries. In other words, while it is easy to use gender (or race, or class, for that matter) as a predictor for who is more likely to give to charity, it is important to attend to the social relationships that inform the giving mood.

Relational work goes beyond emphasis on categorical differences because of gender, race or class. Rather, how are these social positions implicated in the kinds of interpersonal relationships that people form and negotiate? How do these dynamics inform charitable giving or other economic decisions to save, to invest, to spend, or to borrow? And how can different theoretical perspectives be brought into the arena of empirical investigations so that more robust explanations can be generated?

These are the money talks we hope to inspire.

50+ chapters of grad skool advice goodness: Grad Skool Rulz ($4.44 – cheap!!!!)/Theory for the Working Sociologist (discount code: ROJAS – 30% off!!)/From Black Power/Party in the Street

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Written by fabiorojas

May 22, 2017 at 3:28 am

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