orgtheory.net

ho ho ho, to santa’s place we go: the spectacle of turning snow into euros

How does a sparsely populated, snowy, and remote area in Finland become Santa’s retreat, drawing tourists eager to spot Santa and his abode?

Organization Science has an article about Enontekiö’s transformation into a tourist destination.  Here’s the intriguing abstract about how to realize a myth via marketing:

The Conversation blog features co-author ‘s general audience-friendly preview of the article.

Happy holidays, everyone!  Wishing you all happiness and health.

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Written by katherinechen

December 25, 2018 at 1:11 am

Posted in culture, social construction

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